Search Engine Optimization
When your website is ranked well in the most popular search engines, you get more visitors clicking on your site. The more visitors you get the more business you get. Did you know that about 20 percent to 80 percent of your visitors will find your web site through the search engines. Studies show that most people do not look past the fourth page of results. There was a time when you could
use free submission services that would submit your website to search engines and directories. At one time, that would actually get you ranked OK. Nowadays, that won't do anything for you. You want to get ranked at LEAST on the first page of Google and Yahoo. The better option would be to get ranked in the top 3 listings of both Google and Yahoo. This isn't easy.
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10 Secrets of Successful Entrepreneurs
Running a one-person business is a creative, flexible and challenging way to become your own boss and chart your own future. It is about creating a life, as it is about making a living. It takes courage, determination and foresight to decide to become an entrepreneur. From the relatively safe cocoon of the corporate world, where paychecks arrive regularly, you will be venturing into the
unchartered territories of business.
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Answering Why You, Why Now Critical in a Winning Business Plan
Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice - investors that are shrewder today due to the ups-and-downs they have experienced over the past few years.
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The Ideal Length of Your Business Plan
How long should a business plan be? A business plan needs to be whatever length is required to excite the investor, prove that management truly understands the market, and detail the execution strategy. From surveys of investor needs, Growthink has found that 15 to 25 pages of text is the optimum length in which to accomplish this. Any more and the time-constrained investor will be forced
to skim certain sections of the plan, even if they are generally interested, which could lead them to miss essential elements. Any less and the investor will think that the business has not been fully thought through, or will simply not have enough information to make an investment decision.
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Lessons Learned from Successful Entrepreneurs
Entrepreneurs are a special breed of high achievers. They create things, get things started: businesses, clubs, churches, associations, even nations. Their motivations vary. Not all want to be rich. Not all want to produce a Fortune 500 company. Some are motivated by pleasure or civic pride or the desire for fame. Mary Madden, president of Information America, told me she and Burton
Goldstein started their company because it gave them freedom and flexibility.
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HOW TO START AN ADVERTISING SPECIALTY BUSINESS
Advertising specialties are small items like book matches, pens or key chains that can be imprinted with a company, logo or slogan.
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Could a Non-Profit Structure Be Right for Your Business?
If you have a business idea, or an idea for a service for your community, there's one decision you must make early on: are you going to structure your project as a for-profit business, or as a non-profit corporation?
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